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Brand Designer

Job description

At Railway, we make it extremely simple for engineers to deploy logic without thinking about servers. Our goal is to make developers orders of magnitude more efficient by becoming the operating system for modern development.

By building tooling for infrastructure automation, we seek to make people 100x more effective, and build 100x more impactful systems. Building leverage is a core part of what we do.

And we need someone to tell that story.

As our first Brand Designer you will play a part in making sure we are top of mind for every developer who wants to move the world via code.

“Products are made in a factory but brands are created in the mind.” - Walter Landor

About the role

You’d work directly with the PMM and the team to:

  • Develop GTM strategy for Railway’s visual presence and language
  • Design and implement branding guidelines for both the digital and physical mediums
  • Navigate the broader market and help craft a (visual) narrative for Railway to be well positioned versus competitors
  • Design assets that will include landing pages, social media posts, and physical media (like merch!)
  • Work in an ambiguous environment to create levers for design excellence, using process sparingly but effectively.
  • Note: in the short term, because we are a start-up, you may be asked to design experiences that may skirt close to product design. We aim to respect the difference between the two disciplines of product design and graphic design. Long term, we hope this role will evolve into you taking ownership of our branding assets end-to-end, and managing stakeholders to drive creative campaigns.

    At Railway we believe that great marketing and design is not an afterthought; it’s great storytelling to make the products utility crystal clear.

    About you

  • An expert at building value propositions and choosing where these messages should be communicated through an appropriate medium.
  • A strong sense of empathy. Ideally you’ll have experience working between functional teams.
  • A great sense of direction and prioritization when it comes to surfacing brand insights
  • An innate understanding of the developer tools market and the overlay of what the market expects from companies who serve developers.
  • A great set of communication skills for getting your point across, scoping problems, and beyond
  • We value and love to work with diverse persons from all backgrounds

    Things to know

    For better or worse, we're a startup; our team dynamics are different from companies of different sizes and stages.

    • We're distributed ALL across the globe, and that's only going to be more and more distributed. As a result, stuff is ALWAYS happening.
    • We do NOT expect you to work all the time, but you'll have to be diligent about your boundaries because the end of your day may overlap with the start of someone else's.
    • We're a small team, with high ownership, who are not only passionate about what we do, but seek to be exceptional as well. At the time of writing we're 7, serving tens of thousands of users. There's a lot of stuff going on, and a lot of ambiguity.
    • We want you to own it. We believe that ownership is a key to growth, and part of that growth is not only being able to make the choices, but owning the success, or failure, that comes with those choices.

    Benefits and perks

    At Railway, we provide best in class benefits. Great salary, full health benefits including dependents, strong equity grants, equipment stipend, and much more. For more details, check back on the main careers page.

    Beyond compensation, there are a few things that we believe that make working at Railway truly unique:

    • Autonomy: We have very few meetings. Just a Monday and a Friday to go over the Company Board. We think your time is sacred, whether it's at work, or outside of work.
    • Ownership: We're a company with a high ownership, high autonomy culture. We hope that you'll come in, help us, and over the course of many years do the best work of your life. When we bring you onboard, we expect you to change the company.
    • Novel problems/solutions: We're a startup that's well funded, with cool problems, which lets us implement novel solutions! We abhor “busywork” and think, whether it's community, engineering, operations, etc there's always opportunity for creative and high leverage solutions.
    • Growth: We want you to grow with us, but we know that talent is loaned, so when you figure out what area you want to grow in next, whether it's at Railway or outside, we'll make sure you land there.

    How we hire

    No tricks. No surprises. Here's the entire process.


    1

    Talk with the CEO about the role

    This is completely open ended and we're just trying to see who you are, what you want to do, and where you wanna go.

    2

    Pick a small project to discuss on the interview

    Async, pick and implement one of the following:

  • A proposed campaign that you think would be a good fit for Railway
  • Sharing a debrief on a prior marketing brief you made graphic design assets for (and possibly art directed)
  • You can, and SHOULD! ask us questions ahead of time. What our prior solution looks like, what ideas we have to improve it, etc. Ask away!

    3

    Review your solution with the Team

    You'll sit down with 2 people and go over the above. We'll poke into your solution, as well as get you acquainted with two more members of the team.

    Looking for: Learn about your problem solving skills. How you break down a problem and how you present a solution.

    4

    Meet the Team

    You'll meet the Team, which will be comprised of 4 people from vastly different sections of the company.

    Looking for: How you work with the rest of the team and communicate.

    5

    Offer and Details Chat with CEO

    Finally, we will go over the process, the role, and hammer out the details about your position, onboarding, and all the deets.


    Final Note: The interview goes both ways. Once again, please ask us things. Many things! Hard things. That's what we're here for.

    Apply for
    this position

    Additional questions? We know this page might not answer all your questions. Just send us an email with any questions you may have and we will try to get back to you as soon as possible! 👋